Index

Index, a UK catalogue showroom business with 168 retail stores, was earmarked for closure, following a review of operations and market positioning by its parent company.  The decision to strategically exit the UK market required a co-ordinated and timely sale of all assets, including merchandise and store fixtures and fittings.

Gordon Brothers managed the closure programme, selling c£100m of merchandise and all store fixtures and fittings.  As part of this programme, Gordon Brothers created and delivered a complex promotional plan, utilising national press and TV advertising to drive higher rates of footfall and deliver superior returns, en route to leaving the 168 stores and 3 warehouses ‘broom-clean’ upon closure. 

A clearly communicated sales strategy, involving detailed manager briefings and incentive schemes, ensured staff remained motivated to achieving the project objectives of attaining the maximum sales outcome.  Gordon Brothers managed and adjusted the store closure programme to meet an ever changing sale of properties to new owners.  It was this flexibility which was key to the success of the operation.

By taking control of all aspects of the closure, Gordon Brothers enabled the Client to focus on managing the residual property and HR issues, including the identification of buyers of other company properties, allowing for a complete business exit.

Peter Ahye, Chief Operating Officer, Index, said, “The reason we chose to use Gordon Brothers for such a large project was that they were the best fit for what we were after. They were flexible and adaptable to our needs. I think they’ve done an excellent job – first class. It could have been a very difficult situation, but they were very professional. They delivered results and didn’t quibble about the small things. They focused on key issues and got stuck in, which meant they completed the operation within such a tight time frame. ”